NAMING + BRANDING
Build a brand from thin air through smart, succinct, and directed name and brand systems.
Brief:
From archetype to application, these are names and brands I have developed, often in collaboration with other creatives, stakeholders, and small business owners. Each one comes with its own strategy to match its own audience and purpose—and its own graveyard of Thesaurus.com tabs.
Full Time You
A straight-forwardly positive brand for a video series targeted at young creatives-at-heart.
SET Vault
A strong and secure name for a data management system for Toyota dealers across the southeastern United States.
Headwater Yoga
A thoughtful and inspiring brand for a yoga non-profit targeted to people who felt left out by the broader community.
Stone & Leaf
A clean and high-minded name for a boutique landscaping and lawn care company focused on quality.
The Arco Sessions
A prestigious and buttoned-up name for a video series that blends modern indie music and classical composition.