Ad Studio
Ongoing Work for multiple clients, including Spotify and Amazon Music
Produced at SpokenLayer as client-facing creative director, operations director, and often writer
THE BRIEF Audio streaming services like Spotify offer advertisers millions of attentive ears between their music and podcasts—but not every company has an agency to produce those ads. We were tasked with creating a studio to quickly and efficiently build out ads to connect advertisers to listeners—and learn along the way.
THE SOLVE In collaboration with our project management team, I built out a studio system to service different tiers of clients, from massive, million dollar campaigns to single ads for local restaurants. Through training, standards, reviews, and just a whole lot of work, we successfully create thousands of ads every year, with glowing reviews.
We created most ads in 48 hours from initial brief to final production with streamlined and precise creative, driven by our learnings from doing so many ads at scale.
Strategy
We worked closely with Spotify to develop brief templates and trained writers, producers, and voice talent on best practices.
Operations
We built a tiered project management system that hooked into partner APIs and seamlessly moved ‘express’ ads quickly without losing quality.
Creation
Writers, producers, and voice talent were empowered to make great creative within the boundaries of the program, and to hold each other accountable.
Direction
Regular reviews, trainings, and work showcases helped us refine the creative process and continue to improve on the work we were doing.
Learnings
We collected data and insights that ranged from how to perfectly craft CTAs to what kinds of music worked best per industry, and then fed those insights back into the process.
3,045
ADS PRODUCED IN 2024
Workflow
Select Audio
Select Clients
AG1
Amazon
Apple
Betterhelp
Chevrolet
DoorDash
eBay
FanDuel
FX
Google
Hims/Hers
McDonald’s
Michelob
NFL
Salesforce
State Farm
US Bank
Volkswagen