Draft Design House
Cygnet Lake Camp
Thom Fountain, Copywriter
Kaitlyn Bryan, Art Director
Cygnet Lake has some of the best fishing in Ontario and views that'll make your Instagram blow up, but it's served the same clientele for decades. As that population retires and ages out of summer treks, we had to shift the story with a new website and brand.
We were tasked to rebuild the brand of a forested Canadian lake resort, bringing it to the next generation without losing its personal charm. We did that by playing to the dichotomy of a perfect Cygnet vacation: a relaxing week up north, with easy adventures in reach. For the home page, we used IP address data to deliver dynamic copy for each visitor, tailored to their location and current weather report, telling them exactly what they were missing.