Website, Brand

Cygnet Lake

AGENCY:

Draft Design House

CLIENT:

Cygnet Lake Camp

 

 

CREDITS:

Thom Fountain, Copywriter
Kaitlyn Bryan, Art Director

DELIVERABLES:

Website
Brand
 

 

 

BRIEF:

Cygnet Lake has some of the best fishing in Ontario and views that'll make your Instagram blow up, but it's served the same clientele for decades. As that population retires and ages out of summer treks, we had to shift the story with a new website and brand.

 

 

EXECUTION:

We were tasked to rebuild the brand of a forested Canadian lake resort, bringing it to the next generation without losing its personal charm. We did that by playing to the dichotomy of a perfect Cygnet vacation: a relaxing week up north, with easy adventures in reach. For the home page, we used IP address data to deliver dynamic copy for each visitor, tailored to their location and current weather report, telling them exactly what they were missing.

 

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