Work

Mikana Foods

CLIENT:

Mikana Foods

AGENCY:

Draft Design House

 

CREDITS:

Thom Fountain, Copywriter
Kaitlyn Bryan, Art Director
Todd Hafermann, Photographer

DELIVERABLES:

Website
Social

 

 

Brief:

There's basically nothing Wisconsin takes more pride in than its cheese. And the rest of the country has caught on. Mikana Foods connects regional and national chains and food producers with Wisconsin dairies to create the perfect dish. They're experts in their field, and we set out to show the knowledge they had, paired with their Midwestern nice customer service.

 

 

Execution:

We started with a focus on the products and gave each cheese its own voice, with bold adjectives to match the heroic photos. Then we built a site that paired the power of the products with softer, comforting customer service and ease of use.

 


THE MIKANA DIFFERENCE

We don’t work in the business of bulk. We work in the business of precision. Mikana helps you find the perfect cheese blend to accentuate your recipes, and can deliver it at the size you need. Tap into our years of expertise and see what a difference the right cheese and the right partner can make.


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Website, SocialThom Fountain