Draft Design House
Thom Fountain, Copywriter
Kaitlyn Bryan, Art Director
Todd Hafermann, Photographer
There's basically nothing Wisconsin takes more pride in than its cheese. And the rest of the country has caught on. Mikana Foods connects regional and national chains and food producers with Wisconsin dairies to create the perfect dish. They're experts in their field, and we set out to show the knowledge they had, paired with their Midwestern nice customer service.
We started with a focus on the products and gave each cheese its own voice, with bold adjectives to match the heroic photos. Then we built a site that paired the power of the products with softer, comforting customer service and ease of use.