Thom Fountain, Copywriter
Kaitlyn Bryan, Art Director
Yoga can have a hugely positive impact on physical and mental wellbeing, but not everyone has $100 a month to pay for a studio. Headwater Yoga is a not-for-profit, pay-what-you-want yoga collective that hosted classes around the community, often in nature at public parks.
We needed a name that hinted to the natural surroundings of most Headwater classes and inspired confidence and inclusivity for the community. We then built out the brand voice to align with the founder and lead teacher: positive and welcoming.