Social

Social

Toyota Social

AGENCY:

Saatchi & Saatchi
DS+

CLIENT:

Toyota

 

 

DELIVERABLES:

Social

CREDITS:

Nina Lee,
Paul Bastien,
Chris McLaughlin,
Art Directors

 

 

BRIEF:

Across Tier I, Tier II, and Tier III Toyota marketing, our small team is tasked with building cohesive social for brand building, dealer-specific needs, national events, and celebrity endorsements.

 

 

EXECUTION:

We focused on a colorful, bright voice that could work well in any application, then applied that to 50+ posts a month across different channels and applications.