Toyota Social

AGENCY:

Saatchi & Saatchi
DS+

CLIENT:

Toyota

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DELIVERABLES:

Social

CREDITS:

Nina Lee,
Paul Bastien,
Chris McLaughlin,
Art Directors

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BRIEF:

Across Tier I, Tier II, and Tier III Toyota marketing, our small team is tasked with building cohesive social for brand building, dealer-specific needs, national events, and celebrity endorsements.

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EXECUTION:

We focused on a colorful, bright voice that could work well in any application, then applied that to 50+ posts a month across different channels and applications.

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